Joseff of Hollywood: Jeweler to the Stars

FOR IMMEDIATE RELEASE:

CONTACT: Charles Schuler
Director of Communications
San Francisco International Airport
650.821.5031
Charles.Schuler@flysfo.com
SF-15-05

Joseff of Hollywood: Jeweler to the Stars
New exhibition features costume jewelry worn by stars such as Marlene Dietrich in Shanghai Express, Greta Garbo in Camille, and Vivien Leigh in Gone with the Wind

SAN FRANCISCO –- In the late 1920s, Eugene Joseff (1905-48) moved to Los Angeles where the motion-picture industry thrived. The charismatic Joseff soon befriended the famous costume designer Walter Plunkett (1902-82) who first inspired Joseff to create jewelry for Hollywood films. Joseff, who at a young age apprenticed at a foundry, began experimenting with making jewelry in the garage of his Sunset Boulevard home. Before long, the talented Joseff became the premier costume jeweler in Hollywood, designing, manufacturing, and renting jewelry to movie studios under the brand name Joseff of Hollywood.

The Joseff family maintains thousands of original Joseff of Hollywood jewelry creations, which have appeared in countless Hollywood movies. This exhibition features captivating pieces worn by some of the world’s most glamorous silver-screen icons, most of which have never been publicly displayed—from snake jewelry worn by Rita Hayworth and Elizabeth Taylor, to earrings worn by Marilyn Monroe and Grace Kelly, to period pieces worn by Bette Davis and Ronald Colman. A selection of whimsical pieces from the retail line is also on display.

View the exhibition online.

Joseff of Hollywood: Jeweler to the Stars is located pre-security in the International Terminal Main Hall Departures Lobby, San Francisco International Airport. The exhibition is on view to all Airport visitors from January 30, 2015, to July 27, 2015. There is no charge to view the exhibition.

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